Marketing & Product Technology Executive
https://www.linkedin.com/in/ericnparadis/Results-driven MarTech and product leader with 15+ years of experience in marketing automation, CRM, and e-commerce optimization. Proven ability to scale SaaS products, AI-driven conversion optimization, and customer engagement solutions to drive growth. Expertise in email marketing, automation, and customer data platforms (CDP), with deep experience integrating Salesforce, AI automation, and cloud-based marketing technologies. Skilled in product strategy, agile development, and UX/UI optimization, aligning customer needs with business goals to deliver impactful, data-driven solutions.
Director, Enterprise Digital Products & Marketing Technology
Purpose Brands | Orange Theory Fitness | Anytime Fitness
Feb 2024 - Present- Lead Purpose Brands Enterprise Product & Marketing Technology teams
- Product Manage Unified Web Platform & Unified Customer Journey Platform
- Product Manage Enterprse Customer Data Platform (CDP)
SVP Product Development
Marketing.com
Jan 2022 - Feb 2024- Led Marketing.com (JAL Equity) global Product team
- DOTTM Product Lead - Through Channel Marketing Automation (TCMA) SaaS
- Architected Multi-Tenant Serverless Micro-Services Platform
Customer Experience Design Director
Gage Marketing
Mar 2017 - Jan 2022- Led Gage Customer Experience Design team
- Product Managed Gage LMS, TCMA, and Sales Enabelment SaaS Platfom
- Managed Gage Platform Product Marketing & GTM Campaing Optimization
Product Management Director
Reez Channel
Feb 2006 - Jul 2016- Led Reelz Engineering & Product teams
- Launched Reelz Now on iOS, Android, Roku and Amazon
- Architected scalable video streaming & microservices-based API architecture
- Managed $10 M annual digital operations budget
Founder & CEO
NewsCastic
Dec 2012 - May 2017- Entrepreneur Founder of NewsCastic, a Story Assignment Marketplace
- Successfully launched NewsCastic story marketplace app in 12 cities across the US.
- Grew Newscastic social media audience reach to more than 10M per month.
User Experience Director
Marketing Bridge
Feb 2003 - Feb 2006- Managed User Experience for Through Channel Marketing Automation SaaS
- Assisted CEO in defining and testing GTM strategy, pricing model & product marketing plans
- Launched instances of Marketing Bridge for: Microsoft, Symantec, Blue Cross Blue Shield & Arby's
Creative Diretor, Central Region
MarchFirst
Jul 1999 - Feb 2003- Lead 50 person central region creative department: UX, UI, Design, Content Strategy & Usability
- Designed & built Tremor.com - P&G's influencer marketing platform
- Consulted Fortune 500 clients including: P&G, BestBuy, Harley Davidson, Miller & Dirt Devil
Clients
Best Buy, P&G, 3M, Miller Brewing, Harley Davidson, Marcus Theaters, Microsoft, Sony, AWS, Rocket Mortgage, Eileen Fisher, Norwegian Cruise, American Express, Loews Hotels, Kavo Kerr, Hallmark, Dirt Devil, Lawry's, Blue Cross Blue Shield, New Zealand Tourism.