AI Delusional Optimism and the Discipline of Real-World Validation
The advantage will belong to the teams who learn accurately and scale only what the market has already confirmed.
Mar 5, 2026
Hi, I'm Eric Paradis
I love building great products with great people.
I'm a marketing and product technology executive with 15+ years of experience in MarTech and SaaS. I specialize in marketing automation, AI-driven solutions, and enterprise digital transformation — with a track record of building high-performing teams and bringing complex products to market.
I've held executive roles across fast-growth companies and founded a few startups of my own. Currently leading enterprise digital products and marketing technology at Purpose Brands (Orangetheory Fitness / Anytime Fitness).
Recent Posts
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Optimize Global Product Development with SAFe
How the Scaled Agile Framework (SAFe) can streamline global product development across distributed teams.
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Using the Kano Model for Product Prioritization
A practical guide to applying the Kano Model to identify must-have, performance, and delight features.
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Budget Management and ROI Optimization for Product Teams
Strategies for managing product budgets and demonstrating ROI to stakeholders.
Apr 1, 2023