Experience

Marketing & Product Technology Executive

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Director, Enterprise Digital Products & Marketing Technology

·Purpose Brands (Orangetheory / Anytime Fitness)

2024 – Present

Leading enterprise digital product strategy and marketing technology across a portfolio of fitness brands. Driving AI-powered personalization, omnichannel marketing automation, and platform modernization.

Director, Enterprise Digital Products & Marketing Technology

·Purpose Brands (Orangetheory / Anytime Fitness)

2024 – Present

Leading enterprise digital product strategy and marketing technology across a portfolio of fitness brands. Driving AI-powered personalization, omnichannel marketing automation, and platform modernization.

SVP Product Development

·Marketing.com

2022 – 2024

Built the DOT platform — a multi-tenant serverless TCMA system. Scaled the product team and drove the technical architecture from legacy systems to modern cloud-native infrastructure.

SVP Product Development

·Marketing.com

2022 – 2024

Built the DOT platform — a multi-tenant serverless TCMA system. Scaled the product team and drove the technical architecture from legacy systems to modern cloud-native infrastructure.

Customer Experience Design Director

·Gage Marketing

2017 – 2022

Led CX design and digital transformation engagements for Fortune 500 clients. Built and managed cross-functional teams across strategy, design, and technology.

Clients: Best Buy, 3M, Miller, Harley Davidson

Customer Experience Design Director

·Gage Marketing

2017 – 2022

Led CX design and digital transformation engagements for Fortune 500 clients. Built and managed cross-functional teams across strategy, design, and technology.

Clients: Best Buy, 3M, Miller, Harley Davidson

Product Management Director

·Reelz Channel

2006 – 2016

Directed product development for the Reelz Now streaming platform. Built apps across iOS, Android, Roku, and Amazon. Managed product roadmap from concept through launch and growth.

Product Management Director

·Reelz Channel

2006 – 2016

Directed product development for the Reelz Now streaming platform. Built apps across iOS, Android, Roku, and Amazon. Managed product roadmap from concept through launch and growth.

Founder & CEO

·NewsCastic

2012 – 2017

Founded a story assignment marketplace connecting brands with content creators. Grew to 10M+ monthly social reach. Led product, engineering, and business development.

Founder & CEO

·NewsCastic

2012 – 2017

Founded a story assignment marketplace connecting brands with content creators. Grew to 10M+ monthly social reach. Led product, engineering, and business development.

User Experience Director

·Marketing Bridge

2003 – 2006

Early SaaS startup building Through Channel Marketing Automation for enterprise clients. Led UX and front-end development.

Clients: Microsoft, Symantec, Blue Cross Blue Shield

User Experience Director

·Marketing Bridge

2003 – 2006

Early SaaS startup building Through Channel Marketing Automation for enterprise clients. Led UX and front-end development.

Clients: Microsoft, Symantec, Blue Cross Blue Shield

Creative Director

·MarchFirst

1999 – 2003

Led creative teams at one of the largest interactive agencies during the dot-com era. Delivered digital experiences for major brands.

Clients: P&G, American Express, AWS, Microsoft

Creative Director

·MarchFirst

1999 – 2003

Led creative teams at one of the largest interactive agencies during the dot-com era. Delivered digital experiences for major brands.

Clients: P&G, American Express, AWS, Microsoft