Experience

Lead enterprise CDP, identity resolution, and journey orchestration initiatives across 6,000+ global franchise locations following multi-brand consolidation.

• Standardized cross-brand event taxonomy and identity framework
• Reduced data fragmentation and licensing redundancy
• Established franchise-level marketing performance visibility
• Advanced attribution maturity and revenue measurement systems
• Present strategy and platform decisions to senior product and technology leadershipLead

Built an AI-native experimentation engine designed to accelerate product-market and go-to-market validation.

Fitly Engine

• Designed multi-tenant, serverless experimentation infrastructure
• Integrated directly with Google, Meta, and LinkedIn ad APIs
• Automated hypothesis generation and statistical validation
• Embedded pricing, positioning, and persona refinement inside structured testing loops
• Focused on signal clarity and decision latency reduction

Owned enterprise-wide multi-product SaaS platform strategy in a PE-backed growth environment.

• Supported revenue scale from approximately $80M to $200M
• Re-architected platform to serverless multi-tenant design
• Reduced infrastructure cost 84% from ~$50K per month to under $8K
• Compressed enterprise onboarding from 3–6 months to 2–4 weeks
• Repositioned platform from fulfillment engine to distributed marketing intelligence system
• Owned pricing strategy and subscription model evolution
• Influenced 50+ across product and engineering
• Presented roadmap and platform strategy to CEO with direct PE visibilityOwned

Helped transition agency delivery model into scalable SaaS platform capabilities.

• Strengthened product-market positioning across enterprise client base
• Owned pricing strategy across platform engagements
• Increased ARR pre-acquisition
• Led RFP responses and enterprise sales presentations
• Managed cross-functional teams of 12–18

Led digital product, infrastructure, and ad operations during OTT expansion.

• Launched iOS, Android, Roku, Amazon, and Smart TV streaming platforms
• Grew to 2M monthly digital users
• Architected API-based cloud video infrastructure
• Managed digital ad revenue systems
• Oversaw $2–3M annual technology and staffing budget
• Led cross-functional digital team of ~20–30

Venture-backed founder with full P&L and capital responsibility.

• Managed cap table and investor relationships
• Chaired board meetings and led strategic updates
• Defined product vision, pricing model, and go-to-market strategy
• Built operating cadence for early-stage growth

Early SaaS startup building Through Channel Marketing Automation for enterprise clients. Led UX and front-end development.

Led central region creative teams at one of the largest interactive agencies during the dot-com era. Delivered digital experiences for major brands.