Director, Enterprise Digital Products & Marketing Technology
·Purpose Brands (Orangetheory / Anytime Fitness)2024 – Present
Leading enterprise digital product strategy and marketing technology across a portfolio of fitness brands. Driving AI-powered personalization, omnichannel marketing automation, and platform modernization.
Director, Enterprise Digital Products & Marketing Technology
·Purpose Brands (Orangetheory / Anytime Fitness)2024 – Present
Leading enterprise digital product strategy and marketing technology across a portfolio of fitness brands. Driving AI-powered personalization, omnichannel marketing automation, and platform modernization.
SVP Product Development
·Marketing.com2022 – 2024
Built the DOT platform — a multi-tenant serverless TCMA system. Scaled the product team and drove the technical architecture from legacy systems to modern cloud-native infrastructure.
SVP Product Development
·Marketing.com2022 – 2024
Built the DOT platform — a multi-tenant serverless TCMA system. Scaled the product team and drove the technical architecture from legacy systems to modern cloud-native infrastructure.
Customer Experience Design Director
·Gage Marketing2017 – 2022
Led CX design and digital transformation engagements for Fortune 500 clients. Built and managed cross-functional teams across strategy, design, and technology.
Clients: Best Buy, 3M, Miller, Harley Davidson
Customer Experience Design Director
·Gage Marketing2017 – 2022
Led CX design and digital transformation engagements for Fortune 500 clients. Built and managed cross-functional teams across strategy, design, and technology.
Clients: Best Buy, 3M, Miller, Harley Davidson
Product Management Director
·Reelz Channel2006 – 2016
Directed product development for the Reelz Now streaming platform. Built apps across iOS, Android, Roku, and Amazon. Managed product roadmap from concept through launch and growth.
Product Management Director
·Reelz Channel2006 – 2016
Directed product development for the Reelz Now streaming platform. Built apps across iOS, Android, Roku, and Amazon. Managed product roadmap from concept through launch and growth.
Founder & CEO
·NewsCastic2012 – 2017
Founded a story assignment marketplace connecting brands with content creators. Grew to 10M+ monthly social reach. Led product, engineering, and business development.
Founder & CEO
·NewsCastic2012 – 2017
Founded a story assignment marketplace connecting brands with content creators. Grew to 10M+ monthly social reach. Led product, engineering, and business development.
User Experience Director
·Marketing Bridge2003 – 2006
Early SaaS startup building Through Channel Marketing Automation for enterprise clients. Led UX and front-end development.
Clients: Microsoft, Symantec, Blue Cross Blue Shield
User Experience Director
·Marketing Bridge2003 – 2006
Early SaaS startup building Through Channel Marketing Automation for enterprise clients. Led UX and front-end development.
Clients: Microsoft, Symantec, Blue Cross Blue Shield
Creative Director
·MarchFirst1999 – 2003
Led creative teams at one of the largest interactive agencies during the dot-com era. Delivered digital experiences for major brands.
Clients: P&G, American Express, AWS, Microsoft
Creative Director
·MarchFirst1999 – 2003
Led creative teams at one of the largest interactive agencies during the dot-com era. Delivered digital experiences for major brands.
Clients: P&G, American Express, AWS, Microsoft